How to market the small firm on the Internet

  • DO NOT SPAM!
    Don’t send out unsolicited junk mail to promote your site.

  • Participation in Q&A forums

    1. lawguru BBS – http://www.lawguru.com/cgi/bbs2/user/apply.cgi or http://www.lawguru.com/cgi/bbs2/

    2. Prairie law – http://prairielaw.com/

  • General Advertising
    If you have some money to spend to promote your site, you may want to try some banner advertising.

    1. Banner Ads -
      price of advertising $10 to $50
      * Flycast – http://www.flycast.com/
      * DoubleClick – http://www.doubleclick.net/advertisers/
      * Link Exchange – http://www.linkexchange.com/
      * The Hyper-Banner Network – http://www.hyperbanner.com/ – which lets you target banners to specific site categories

      Mark Welch (who used to work as an estate planning attorney) has some great tips about banner advertising on his Adbility Web Site.

      Smaller budgets – http://store.linkexchange.com/
      Search engines
      * Alta Vista / Doubleclick – http://www.doubleclick.net/contact_us/advertiser_form_av.htm
      Banners Ads
      Keywords
      Click through buys
      * Goto.com – http://www.goto.com/

  • Cross promotion (don’t forget to mention your site)
    Business cards and stationary
    We use them in our TV commercials
    Yellow Pages
    Any printed material

  • Other tools and resources
    Refer-it – http://www.refer-it.com/ – Listing of various affiliate and referral programs that you can join.
    *Wilson Internet – http://www.wilsonweb.com/ – The site provides key information about doing business on the Net — hundreds of articles, thousands of links to resources on e-commerce and Web marketing.
    WebPromote – http://www.webpromote.com – The site sells software as well as submission services. It also has some good tools.
    NetStudio – http://www.netstudio.com/ – NetStudio offers both a free automated Web graphics service and award-winning retail software to allow anyone to create compelling, custom Web graphics with ease. You can chose from a series of graphics, including buttons and banners, add text, and customize them to fit your web site, all while you are online.

  • Good types of practice
    Immigration
    Computer law
    International law
    But the doors are wide open

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