I am about to start a major adverstisemnt campaign negotiations with an international corporation located in Oregon; should I use my real name or my dba?
As a franchise attorney my advice is to use the name that will be on the contract you sign with them. Don't try to draft an important contact like this on your own. Consult with a good business or franchise attorney in your area for specific advice.
Mr. Franchise - Kevin B. Murphy, B.S., M.B.A., J.D.
Franchise Attorney
Franchise Foundations APC
Murphy is right. Have an attorney review the contract. You may also want to consider forming an entity for liability protection, if you haven't done so already.