Legal Question in Intellectual Property in California

I wanted to host a show on blogtalkradio.com. Basically I wanted to know if I retain the rights to the TITLE of my show (and the specific format I do), or will blogtalkradio.com own it. I do understand that for any shows that I do through them, I give them the right to broadcast, reproduce, transmit etc.but if I later develop a show outside of blogtalkradio, am I legally able to do so or am I signing away my rights to the TITLE and format?
I have included relevant parts to the terms of use and included a link to the full terms. Thanks.
Terms of use
The content on the Site, except Material submitted by you and by third party users of the Site, including without limitation, the text, software, scripts, graphics, photos, sounds, music, videos, interactive features and the like (collectively, the "BlogTalkRadio Material"), and the trademarks, service marks and logos contained therein ("Marks"), are owned by or licensed to BlogTalkRadio, subject to copyright and other intellectual property rights under United States and foreign laws and international conventions.
You hereby grant to BlogTalkRadio a non-exclusive, worldwide, perpetual fully paid-up license to use any such communication, information or material for any purpose, including, but not limited to, reproduction, disclosure, transmission, publication, distribution, advertising, marketing, promotion, research, broadcast, display, modification, syndication, licensing and posting.

Asked on 4/28/11, 5:01 pm

Michael Stone Law Offices of Michael B. Stone Toll Free 1-855-USE-MIKE

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At least blogtalkradio isn't one of those sites that claims exclusive ownership of all your submitted content.

Answered on 4/28/11, 8:37 pm

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