I want to write a small booklet (around 10-15 pages) on how to use the NYC subways and sell it for a profit. Can I mention MTA, Metrocard, and other names by them excessively throughout the publication and not be sued? I would not be using any artwork, just the names
1 Answer from Attorneys
The best way to make sure you won't get sued for mentioning trademarks and service marks in your book is to contact the owner(s) of the marks and get permission. The owners are likely to give you that permission provided you abide by their terms and conditions. Those terms may involve paying a licensing fee and will almost certainly involve attributing the mark to the owner; this is often done on the copyright (legals) page that comes right behind the title page of the book. Check out the copyright page on a mass-market book on a computer operating system to see how that works.
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