Legal Question in Consumer Law in Virginia

Re: Pricing of retail items

Why, of course, why not? The price tag

displayed on any particular item purportedly for sale is not anything engraved in stone with the imprimatur of the Commonwealth, requiring that the item must absolutely be sold at that particular price---and no other.

By no means, and virtually all such items presented for sale by a retailer may be subject to chaffer(although most merchants will recognize that in the interest of customer relations, it is generally not a very good idea to do so).