Legal Question in Intellectual Property in Arizona

What is the law on featuring a real product in a work of performance art?

For a play, or video-cast or webseries or anything like that, what is the law on featuring a real product? If I were to write a character in a script who is always seen with say, a Beanie-Baby and the character often talks to and references it, would I need some kind of permission from the makers of Beanie-Babies?

Asked on 4/26/12, 9:22 am

1 Answer from Attorneys

John Burton The Law Office of John Burton, PLLC

Yes, you would likely need a placement license with the holder of the IP rights of the product being used. Please call John Burton at (602) 617-8516 to further discuss your matter.

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Answered on 5/07/12, 9:08 pm


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