Private Label Clothing Resale
A clothing company claims themselves to be a ''Private Label Brand'' and claims that their merchandise cannot be resold for profit . Furthermore, they reserve the right not to sell to a consumer who resells their merchandise to protect their ''intellectual property rights''. The same company is also publicly traded on the NYSE so shouldn't that mean its not a private label?
Is this resale policy legally sound? Can they really restrict consumers from buying their merchandise (even if not for the purpose of resale but as a personal purchase?)