Legal Question in Business Law in Georgia

AT&T forgot my yellow page ad

I have a small business that relies almost completely on phone book and internet advertising. I've advertised in the Atlanta area for the last two years. I renewed everything this year. I.e. placed a yellow page ad in Gwinnett, Marietta and Atlanta along with the companion books.

Well, they forgot to place my ad in the Atlanta book. Without the Atlanta book, I don't know if my business will survive in Atlanta. They have admitted fault, but the only offer that they have made is to credit my account for the cost of the Atlanta ad that I am now not in.

Should I be offered more than this? I feel that I should. But, I don't know the legalities of it. My business is going to suffer tremendously. I do know that. Again, I don't know if I'll be able to continue operations in the Atlanta area. I operate a service company and 99% of my business is either phone book ads or internet searching. I've now lost my yellow pages ad.

What are my options?


Asked on 1/22/09, 4:07 pm

1 Answer from Attorneys
Glenn M. Lyon, Esq. MacGREGOR LYON, LLC, Business Attorneys

Re: AT&T forgot my yellow page ad

Determining lost profit damages from things like advertising can be difficult. However, either way it is likely that there is some kind of limitation of liability in your agreement with the advertiser. I would recommend having a local business attorney review the relevant agreement to determine your rights before accepting any offer from them.

If you would like to discuss any issues further, please feel free to contact my office. My contact information is below. Thank you.

The foregoing is general information only, not specific legal advice. No attorney/client relation has been created or should be implied.

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Answered on 1/22/09, 4:13 pm


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