Legal Question in Business Law in Idaho
Hook and lure
If an ad states the price of a car as $2,599 but the dealer wants $25,000 could that ad be considered a hook and lure, could we get the car for the price it was advertised for?
Could they say it was just a mis-print even if it was clearly marked $2,599?
Asked on 6/27/02, 10:29 pm
1 Answer from Attorneys
Gass Timothy
Gass Law Office
Re: Hook and lure
Its called bait and switch and it is illegal. Call the Attorney General's office
Answered on 7/01/02, 3:14 pm
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