I have a graphic logo that I want to register with the government. Should I just register the physical characters or the graphic itself?
1 Answer from Attorneys
As a Franchise Attorney I can say this. First of all, how "graphic" is the logo? If a logo consists of a design plus letters or words, it's usually best to do two registrations. One for the logo itself and another for the letters or words. Trademark registration is a complex area of the law, so consult with a good trademark or franchise attorney in your area for specific advice.
Mr. Franchise - Kevin B. Murphy, B.S., M.B.A., J.D.
Franchise Foundations, a Professional Corporation