right of publicity or right to privacy
I am trying to find out what legal theory/terminologys I
should be utilizing in an internet search for fed case
and fed statute law as well as California state law
involving the unauthorized use of a celebrity's name for
advertising purposes. Can this celebrity sue the
commercial enterprise which used his name on the
radio to pretend that he had recommended a certain
clothing manufacturer? If so, under what legal theory?
Can he sue the radio station and/or the advertising
company that came up with the radio ad?