California  |  Entertainment Law

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7/17/02, 12:36 am

Legal Question


right of publicity or right to privacy

I am trying to find out what legal theory/terminologys I

should be utilizing in an internet search for fed case

and fed statute law as well as California state law

involving the unauthorized use of a celebrity's name for

advertising purposes. Can this celebrity sue the

commercial enterprise which used his name on the

radio to pretend that he had recommended a certain

clothing manufacturer? If so, under what legal theory?

Can he sue the radio station and/or the advertising

company that came up with the radio ad?


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