New York | Intellectual Property
10/07/09, 4:51 pm
Legal Question
A Company's logo is a trademark and usually has a specific word, font and color scheme as parts of the trademark. Google has such a trademark, typically seen on its homepage.
Google also displays variations of its trademark - alternate colors, fonts, styles, graphical tricks, etc. Of course, they can not violate their own trademark, but are they not diminishing/diluting its value by not using it in a consisent way? How could they defend an possible infringement when they themselves violate the trademark's integrity?
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