I'm a single father with custody of my daughter and I'm wondering why I have to listen and see all the sexist comments from businesses. We are ten years into the millineum, so why aren't the PR people doing the right thing? I'm disgusted with mom this and mom does that. Why can't we say parents? I'm sure they're other single fathers out there that feel the same way. I want to sue JIF peanut butter company for "choosy moms choose JIF" slogan and McDonalds for the coupon they sent home with my daughter for me. It says Hey, Mom! Be sure to cut out this official ronald mcdonald show reminder. To me all this is sexist and can be resolved with the word parent. PR people should be smart enough to figure this out. Can anyone help me sue?